Loved & Upcycled

Loved & Upcycled is a freshly grown Czech-Irish eco-label,  focused on upcycling of postconsumer sports gear such as wetsuits, kites, sails or bike-tubes. It was launched in November 2016 by Veronika Kisela, a surfer and environmentalist of Czech origin living in the West coast of Ireland. Each item is uniquely handcrafted with the goal to spread an awareness about environmental issues, benefits circular economy and conscious consumerism.